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Platform Retention Curves
Mobile feed viewers drop off rapidly after 30 seconds unless the narrative constantly introduces new visual stimuli.
Strategy / Video Length
Ideal video length best practices across social platforms
Quick answer: Keep paid social ads under 30 seconds, organic Reels/TikToks between 20 to 45 seconds, and YouTube content between 8 to 12 minutes.
This is general project-preparation guidance, not Esteban Moreno Media policy. Packages, process, review terms, timing, file transfer, and deliverables are defined for each project.
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Related published exampleBar Door Monkey MiamiApproved portfolio credits include published short-form video editing. Linked as a public sample; not published as evidence of identical deliverables in every engagement.View the project pageReview the published video-editing service, which prioritizes remote editing for clients who already have footage.Explore video editing servicesBrowse approved public projects with the descriptions and credits currently available.Review selected video workAsk about a video-editing project and what information is needed to evaluate it.Share a project brief
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