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eEsteban Moreno

Free project prep

Video project brief template

Copy this before you ask for a quote: it helps an editor understand the goal, files, formats, and deadline without a long back-and-forth.

What to include

A brief does not need to be fancy. It needs to make the quote easier: what the business needs, what files exist, what must be delivered, and what would make the project fail if missed.

Business name and one-line offer

Publishing goal and platform

Audience the video should speak to

Source footage, photos, audio, logo, and brand assets available

Must-use clips, products, names, offers, or disclaimers

Requested formats, such as 9:16 reels, 16:9 YouTube, square ads, or all three

Deadline, launch date, and who approves revisions

Copy-ready message

Business: Goal: Platform: Files available: Must-use moments or words: Formats needed: Deadline: Reference links: Who gives feedback: