How to write a video brief an editor can use

Describe what the viewer should understand or do after watching. That answer is more actionable than asking for a video that is simply polished, dynamic, or engaging.

Add the audience and publishing destination because pacing, framing, captions, and the call to action depend on how the piece will be used.

List what already exists: footage, voice-over, music direction, logos, copy, product details, and references. Then list the requested pieces separately, including their orientation when it is known. For an example of how on-location requirements and deliverable definitions come together in a local business shoot, review the Healthy Smile Miami dental video project (detailed in the Healthy Smile case study).

If an item is undecided, label it as an open question. That is more useful than hiding uncertainty inside a vague request.

Include the deadline, the date the video will be used, and the person responsible for collecting feedback. These can be different facts, so write each one clearly.

Use the brief to surface open questions instead of turning assumptions into promises. The eventual scope can define deliverables, timing, and review responsibilities for the individual project.