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eEsteban Moreno

Real estate video strategy

Instagram Reels ideas for real estate agents

Quick answer: Highlight top property features in 15–30 second vertical tours, share quick homebuyer tips, and feature local neighborhood highlights to build agent authority.

This is general project-preparation guidance, not Esteban Moreno Media policy. Packages, process, review terms, timing, file transfer, and deliverables are defined for each project.

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01

Create high-impact property walkthroughs

Open with the single best feature of the property (e.g., waterfront view, chef's kitchen, or master suite) rather than the front door. Keep clips under 3 seconds per room.

  • Feature-first property tours (15-30s)
  • Local neighborhood spotlights and amenities
  • First-time buyer tip of the week
  • Market stats presented simply

02

Share educational homebuyer and seller advice

Answer one common buyer or seller question per video (e.g., closing cost surprises, inspection tips, or staging mistakes). Position yourself as the trusted local expert.

03

Feature local neighborhood guides

Showcase local coffee shops, parks, and dining spots near your active listings. Buyers invest in the lifestyle, not just the square footage.

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