Practical video guides
Quick answer: Start with the guide that matches your next decision: organize footage, write the brief, choose final formats, or prepare a remote-editing handoff.
These guides offer general preparation steps, not Esteban Moreno Media policies. They do not assume a package, price, turnaround, review method, transfer method, or set of deliverables.
Send the original footage in a clear folder structure, then add a short note with the goal, intended platform, deadline, references, and any clips or messages that must appear.
Read the guideA useful video brief states the goal, audience, publishing destination, available material, requested deliverables, references, reviewer, and deadline in one place.
Read the guideChoose the primary placement before editing, request a separate reframe when you need both vertical and horizontal versions, and keep essential faces, products, text, and calls to action away from the edges.
Read the guideA useful remote-editing handoff groups source files, one project brief, clearly labeled feedback, and a list of requested output formats. The actual process and deliverables still need to be agreed for that project.
Read the guideFrom planning to proof