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eEsteban Moreno

Platform Strategy

Instagram Reels vs TikTok vs YouTube Shorts for local business

Quick answer: Instagram Reels targets local community buyers, TikTok drives organic virality, and YouTube Shorts builds long-term search authority.

This is general project-preparation guidance, not Esteban Moreno Media policy. Packages, process, review terms, timing, file transfer, and deliverables are defined for each project.

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01

Format specs and safe zones

All vertical platforms use 9:16 aspect ratio (1080x1920), but safe zones differ near bottom captions and side buttons.

02

Cross-posting workflow for local SMBs

Editing one master vertical video with clean audio allows simultaneous deployment across Instagram, TikTok, and Shorts.

Put the guide to work

Connect the preparation to services and real project proof.

Related published exampleHomeownersApproved portfolio credits include vertical social video formatting. Linked as a published example; nothing published confirms identical distribution metrics across platforms.View the project page
Review the published video-editing service, which prioritizes remote editing for clients who already have footage.Explore video editing servicesBrowse approved public projects with the descriptions and credits currently available.Review selected video workAsk about a video-editing project and what information is needed to evaluate it.Share a project brief

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