01
How should an agency structure folders for an editing handoff?
One top folder per project, with the same sub-folders every time: camera files by camera or angle, separate audio, brand assets, music, references, and a brief. Keep the original folder structure from each card instead of flattening everything into one list, because the file names and metadata are how an editor matches a clip to the right audio and the right day.
Brand assets should be vectors or layered files, not a logo copied from a website, and the brief should name each deliverable with its aspect ratio, length, destination and file name. If the footage was shot in a log profile or with a set look, include the camera model and any LUT. For an example of editing agency-supplied material, see the Homeowners project, edited from footage the agency 300 Bees provided, and the Homeowners case study.
02
How do you keep revision rounds under control on client campaigns?
Consolidate. Every round should be one list of notes, gathered from everyone who has a say, with timecodes and a clear instruction per note. Feedback that arrives in pieces from several people tends to contradict itself, and each contradiction costs another pass over the timeline.
Agree before the edit starts how many rounds are included and who gives final approval; on agency work that person is usually on the agency side, so the end client's comments travel through one named contact. A review tool that pins comments to a frame removes the guesswork of notes like "the part near the end". Mark each round as a version — v1, v2, v3 — and keep the previous exports, so a change can be undone without rebuilding it. When a note asks for something outside the brief, say so then, not at delivery.
