01
What does a restaurant recommendation account need before the first post?
An angle a stranger understands in one line. "Cheap lunch in Brickell", "date-night spots in Wynwood" or "Colombian food across Miami" each tell a viewer why to follow before they have seen a second video. A general "food in Miami" account competes with every account in the city at once. Write the angle in your profile, keep the handle readable, and decide which neighbourhoods you will cover first so the early posts add up to something.
Then plan the first three or four visits before filming any of them. Each video should answer one question a hungry person has: what to order, what it costs, whether it is worth the drive. Note the price of what you order and the address while you are there; viewers ask for both in the comments. If a restaurant gives you a free meal, plan to say so on screen, which is where a disclosure has to appear.
02
What should you film at each restaurant?
Film more than you think you need, in vertical, and in short clips rather than one long take. The edit needs choices, and a single continuous recording is hard to cut into a fast video. A useful visit usually covers the same set of shots, which also makes your videos feel like one series:
- The outside or the sign, so viewers can find the place.
- The dish arriving, filmed close, in daylight or by a window when you can.
- The first bite or the reaction, with your voice if you talk on camera.
- The menu or the price, held steady long enough to read.
- One wide shot of the room, which tells viewers whether it suits a date or a family.
03
How often should a new food account post?
As often as you can keep doing it for months, because a schedule you abandon after three weeks does more harm than a slower one you keep. For most people starting alongside a job, one or two videos a week is a realistic rhythm: one visit can become one video, and a good visit sometimes becomes two, such as the dish review and a separate "what it costs" clip.
Editing is usually what breaks the rhythm, since filming takes an hour and cutting can take an evening. That is why Esteban's Starter can be paid weekly: $85 a week for 1 video or $160 a week for 2 videos, with a 4-week minimum, each video up to 90 seconds. Read the food and places creator page for how that works on a food account, and the content creator page for batching a filming day.
04
Who can edit the videos, and what does it cost?
Esteban Moreno Media edits food and places videos from the clips you film. Esteban is a video editor based in Fort Lauderdale who works remotely with creators in Miami and Broward, in Spanish first with intermediate English. The Starter package is from $100 per video with one revision round, and posting every week it is $85 a week for 1 video or $160 a week for 2 videos. Published market rates for a short-form edit run $100–$500 per video, so compare what each offer includes, not only the price.
To start, send three things: the account angle, two or three visits' worth of original clips, and where you post. Use the budget calculator for an estimate, or go straight to contact. Esteban replies with the option that fits and a quote before any editing begins.
Questions before requesting a quote