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eEsteban Moreno

Before editing begins

How to prepare footage for a video editor

Quick answer: Send the original footage in a clear folder structure, then add a short note with the goal, intended platform, deadline, references, and any clips or messages that must appear.

This is general project-preparation guidance, not Esteban Moreno Media policy. Packages, process, review terms, timing, file transfer, and deliverables are defined for each project.

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01

Keep the source material clear

Keep the original video and audio files available. Group files by shoot, scene, date, or camera when that distinction will help someone understand what belongs together.

Use short folder and file labels that describe the content. A simple structure is more useful than renaming every clip or building a complicated archive. See how supplied clips were structured and edited in the Homeowners real estate editing project (and the Homeowners case study).

  • Original video files, grouped by shoot or scene
  • Separate audio files, if the project has them
  • Logos, approved graphics, and exact on-screen wording
  • References in their own folder or link list

02

Explain the result you need

The footage does not explain the business goal by itself. Include the main message, where the video will be published, the requested format, and the deadline that matters to the project.

Flag must-use moments and anything that should not be used. If there are several deliverables, name each one instead of assuming a single edit can cover every placement.

  • Goal and intended audience
  • Primary platform or placement
  • Vertical, horizontal, or both
  • Must-use clips, names, offers, or calls to action
  • Known audio, continuity, or permission concerns

03

Finish with one handoff note

Put the essential context in one message or document: what is included, what is missing, who will consolidate feedback, and which date or launch matters to the request.

Treat the note as preparation, not as an assumed production policy. Scope, timing, review method, file transfer, and deliverables still need to be agreed for the individual project.

Continue preparing

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