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Testimonials / Script Template

Customer testimonial video question framework & script template

Quick answer: Ask client about their situation before working with you, their hesitation, the turning point, and specific measurable results achieved.

This is general project-preparation guidance, not Esteban Moreno Media policy. Packages, process, review terms, timing, file transfer, and deliverables are defined for each project.

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01

Eliciting Authentic Emotional Answers

Ask open-ended questions focused on problem-solving rather than scripted product praise to ensure genuine audience trust.

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