Testimonials / Script Template
Quick answer: Ask client about their situation before working with you, their hesitation, the turning point, and specific measurable results achieved.
This is general project-preparation guidance, not Esteban Moreno Media policy. Packages, process, review terms, timing, file transfer, and deliverables are defined for each project.
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Ask open-ended questions focused on problem-solving rather than scripted product praise to ensure genuine audience trust. For an example of a patient story approach on location, review the Healthy Smile Miami dental video project (detailed in the Healthy Smile case study).
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