Creative production & content intelligence

Creative production is the video and photography that the rest of a growth system runs on: the clips on the website, the photos on the Google profile, the Reels that send people to the offer. Here it covers video editing, photography and on-location capture scoped per project, repurposing one recording into channel-ready exports, and a look at how past videos and posts performed before deciding what to make next.

Prices are published. Editing your own clips is Starter, from $100 per video, or $85 a week for 1 video and $160 a week for 2 videos. On-location filming is from $100 per hour of filming, and a production day at your business, with planning, filming and the edit, is from $800 per production day. Deliverables, timing, location and usage are confirmed per project. Performance analysis informs the next decision; it cannot predict or guarantee that a video goes viral.

Start with editing when the footage already exists: phone clips, an old shoot, recorded webinars or product videos that were never cut down. Editing is remote, needs no visit, and shows quickly which kinds of clips are missing. Start with filming when the business has nothing that shows the real service, the space, the team or the product being used. Filming is booked by the hour or as a production day, and one shoot can be planned to feed weeks of edits, with vertical and horizontal crops decided before the camera rolls. Either way, the first message should list the footage that already exists, so the quote does not pay to film something you already have.