Dental & Healthcare Video

Dental Video Marketing & Social Content in South Florida.

Build patient trust with high-quality educational videos, treatment explanations, and short-form social Reels for dental clinics and cosmetic dentists in Miami and Broward.

Discuss Your Dental Video View Healthy Smile Project Proof

Proven dental proof

Healthy Smile Miami: social-media videos for a Miami dental clinic, on assignment with the agency 300 Bees. Esteban filmed on location, video and sound, then edited and delivered the finished pieces.

Industry: Dental / Cosmetic Dentistry
Proof Project: Healthy Smile Miami

In short

How does dental video marketing with Esteban Moreno Media work?

Esteban Moreno Media is a Fort Lauderdale-based service-area business run by Esteban Moreno, working with businesses across Broward and Miami-Dade. Projects can start remotely: you share footage, photos or references online and Esteban edits them, with no visit needed. On-location filming or photography is available as a paid service, scoped and quoted per project. Communication is Spanish-first, with intermediate English available. Remote editing starts from $100 per video (Starter package) and on-location production days start from $800 (Local Presence package); every project gets a written quote.

How much does dental video cost, and what has been filmed for a clinic?Published price ranges, the Healthy Smile Miami project, and three decisions before filming day.

How much does dental video marketing cost in Miami?

For a clinic that films on its own phones, the Starter package starts from $100 per video: you send the footage and receive it edited and formatted for Reels, TikTok, YouTube or web, with one revision round. If you post every week, short-form editing is $85 a week for 1 video or $160 a week for 2 videos; a longer treatment explainer for YouTube or the clinic website sits in the calculator's $450–$850 band.

When the practice wants Esteban to film on site, Local Presence starts from $800 per production day and covers pre-production, filming at the clinic and the editing afterwards. A clinic that wants a steady monthly rhythm can look at Growth, from $640 a month with a content plan, a publishing calendar, editing and a monthly report. These are published starting points; the quote states the actual scope.

What dental work has Esteban already filmed?

Healthy Smile Miami, a Miami dental clinic, in 2021. He was on assignment with the agency 300 Bees: he filmed on location, recording both video and sound, then edited and delivered the finished social-media videos for the clinic to publish. The published piece in the portfolio runs 18 seconds, the length a vertical clinic video usually has to work in.

That project is the reason this page exists, and it is also its limit. It is one clinic and one agency engagement, not a long record of dental campaigns, and the portfolio publishes no patient numbers or results from it. Use it to judge the framing, the sound and the pacing, then ask how the same approach would fit your treatments, your team and the rooms you can film in.

What should a dental practice decide before filming day?

Three things, and none of them is about cameras. Who appears: a dentist, a hygienist, the front desk or a patient — and anyone recognisable gives permission before the clip is used. Which room: the quietest one with the most even light usually beats the most impressive one, because equipment running under a voice is the most common reason a take cannot be used.

And what each video is for: one treatment explained, a tour that lowers first-visit nerves, or the answer to a question the front desk hears every day. Write those choices into the request, together with the platforms you post on and any date the videos must be ready. With that list the budget calculator gives a range, and a scoped quote can follow without a round of questions.

High-performing video formats

30-second treatment explanation Reels (veneers, clear aligners, whitening).
Patient testimonial highlights and smile transformation stories.
Clinic atmosphere and team introductions to lower new patient anxiety.

Remote editing or local capture

Have smartphone or camera clips recorded at your clinic? We edit raw video into polished 9:16 social videos with clear captions. Or schedule a selective South Florida capture session.

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Grow your dental practice with video.

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What dental footage needs that other footage does not.

Consent before shots

A patient's face, mouth, and treatment are identifiable health information, and HIPAA requires their written authorisation before any of it is used in marketing. That is a scheduling question, not an editing one: the clip that cannot be released is the one filmed without it. Clinics that decide consent first tend to end up with usable footage of real patients; clinics that decide it last end up with staff-only b-roll.

Before and after, honestly

A smile comparison only means anything if it is the same shot twice — same distance, same lens, same light, same head angle, teeth at the same moisture. Change any one of those and the difference on screen is partly the camera, which is both misleading and obvious to a viewer. Matching the second frame to the first is easier at capture than in post, so it is worth a note on the chart.

Close enough to see

Treatment explainers live or die on whether the viewer can see the thing being described. That means close focus on the tooth, aligner, or model rather than a wide shot of a room, and it means the overhead light is doing the work instead of a window behind the chair. Intraoral and model footage cuts well against a dentist speaking; a wide operatory shot cuts against nothing.

Before you send footage

Practical answers before a dental clinic shares footage.

Do we need patient consent before sending dental footage?

Yes, for any footage where a patient is identifiable. HIPAA requires the patient's written authorisation before identifiable images or video are used for marketing, and the clinic holds that authorisation — it is not something an editor can obtain afterwards. Footage of staff, the clinic, equipment, models, and anonymised close-ups that show no identifying features does not raise the same question. Sending a note about which clips are cleared avoids an edit being built around a shot that cannot be published.

What can a dental clinic film without a dedicated shoot?

A phone on a small tripod covers most of it: the dentist explaining one treatment to camera, a close shot of an aligner or model being handled, the room and team, and a patient's own words where authorisation exists. The two things worth controlling are light on the subject's face rather than behind them, and a quiet moment for audio — a suction unit running under a voiceover is the most common reason a usable take is unusable.

How are treatment explainers structured for short-form video?

One treatment per video, named in the first line, because a viewer searching for clear aligners does not stay for a general practice overview. From there the sequence is usually the question a patient actually asks, the answer in plain language, and what happens at the appointment — with the visual carrying whatever the words describe. A clinic-supplied next step at the end gives the video somewhere to send the viewer.

Can before-and-after comparisons be used in dental advertising?

They can when the clinic has the patient's authorisation and the comparison is not presented in a way that implies a typical result it cannot support. The practical constraint is photographic: the two frames must match in framing, lighting, and angle, or the difference partly belongs to the camera. Clinics with a repeatable capture setup get comparisons that hold up; ad-hoc phone snaps usually do not match well enough to use.

Cosmetic Dentistry Video

Video marketing focused on cosmetic and elective dental treatments.

Med Spa Video Marketing

Aesthetic treatments, where the before/after has to survive the same scrutiny.

Short-Form Video Editing

Editing supplied footage into vertical social video with captions.

Who does itWho can help with dental video marketing and how to start.

Who can help me with dental video marketing in South Florida?

Esteban Moreno Media can. Video marketing and video editing for dental clinics, cosmetic dentists, and orthodontists in Miami and Fort Lauderdale. Behind it is Esteban Moreno, a video editor based in Fort Lauderdale, Florida, who works remotely from the material you send and agrees on-location work project by project in Miami-Dade and Broward.

Esteban's working language is Spanish, with intermediate English for bilingual projects, so you can brief him in either language. The site publishes only real work: the portfolio shows published projects with their credits, and it does not invent clients, reviews or results. Look at it to see whether the style fits, then send your footage or your idea with the dates you need.

How do I contact Esteban about dental video marketing?

Call or text Esteban Moreno at (305) 497-4478. The same number is on WhatsApp at wa.me/13054974478, the quickest way to send a first clip. Email goes to info@estebanmorenomedia.com. Esteban Moreno Media is based in Fort Lauderdale, Florida, and works with clients in Miami, Fort Lauderdale, Miami-Dade County and Broward County. You can write in Spanish or English.

A useful first message says three things: what the business or account is, what the work is for, and where the footage is now, whether on a phone, a camera or not filmed yet. If you already have clips, include a Drive or Dropbox link. Esteban replies with the option that fits and a quote before any work begins. The contact page also has a form.

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Updated October 13, 2026