The person is the brand
Borrowers choose a loan officer they trust before they compare products. Videos with the same face, the same tone and a consistent look make the officer recognisable, which matters more than any single post that travels far.
Mortgage brokers / Loan officers
Personal-brand videos for loan officers who serve clients in Spanish.
Explain the buying process in your own voice and Esteban turns those clips into reels and explainers with one consistent look. You supply and approve the NMLS details and every disclosure your lender requires.
Based in Fort Lauderdale, working across Miami-Dade and Broward. Remote editing: from $100 per video. On-location filming is a paid add-on scoped per project; the Local Presence package is from $800 per production day.
What a loan officer's videos have to get right.
Disclosures built into the template
Licensing details and required disclosures should not be squeezed in at the end. The edit reserves one consistent spot for them on every video, using the exact text the compliance team approves, so nothing goes out without it.
Explain, do not quote
Rates move constantly and a number in a video goes out of date fast. Explainers focus on the process and the documents, and send viewers to book a call for figures, which keeps the content useful for months and publishes no terms nobody approved.
How does a loan officer plan a month of videos?Turning buyer questions into a series, and recording a batch in one sitting.
Which buyer questions make useful mortgage explainers?
The ones that come up before a buyer is ready to apply. First-time buyers ask how much they need to save, what their credit means for them and why pre-approval matters before making an offer. Self-employed buyers ask which tax documents a lender looks at. Buyers who are new to the country ask whether they can buy with an ITIN or with income from abroad. Each becomes one video with the question as its title, answered in plain Spanish by the loan officer, with the general process explained and the specific terms left for a conversation.
Sorting the questions by stage, from saving to closing, gives the calendar an order, so a follower who watches the series learns the process in the order they will live it.
How can one recording session supply a month of posts?
By recording answers, not shows. Write eight to twelve buyer questions on cards, sit at eye level to a phone on a stand with window light in front of you, and answer each one in under a minute as if a client had just asked it. A colleague reading the question aloud keeps the tone conversational. Change shirts or move to a second spot halfway through, so the feed does not look like a single afternoon.
Send the clips with the list of questions, the approved disclosure text and the link where viewers should book a call. The edit trims each answer, adds captions and the disclosure in its fixed position, and returns a set that can be scheduled across the month on the Growth plan.
Before you send footage
Questions before a loan officer sends footage.
Who provides the NMLS number and disclosures on mortgage videos?
The broker or loan officer, together with the lender's compliance team. Esteban does not decide which disclosures apply or how they must be worded; he places the NMLS identifier, company name and any required text exactly as supplied, in the same position on every video. Send the approved wording with the first batch of footage, and flag any video that mentions a product or terms so your compliance team reviews it before it is published.
Can a loan officer film everything with a phone?
Yes. A phone at eye level, window light and a lapel microphone give clean results, and the clips can be edited remotely on the Starter package, from $100 per video. For a monthly rhythm with a content plan and calendar, the Growth plan is from $640 per month. Filming at an office or an open house is a paid add-on scoped per project.
Should mortgage videos be in Spanish, English or both?
In the language your clients use when they call you. Many South Florida loan officers serve Spanish-speaking families first, so Spanish-first videos with English captions, or separate English cuts, are common. Esteban works Spanish first, with intermediate English, so English scripts and captions should be reviewed by someone on your team before they go out.
Ask for a quote
Send the project in one useful message.
Start with the service, goal, assets, deadline, and where the work will be published. That gives Esteban enough context to answer with a useful next step instead of a long back-and-forth.
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Hi Esteban, I need help with personal-brand videos for a loan officer. Goal: explain the buying process in my own voice. I have phone clips, my NMLS details and the disclosures approved by compliance. Can you quote this?
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