Growth funnel & data audit

A funnel audit follows a customer from the first visit or message to the sale and marks where people drop, what the team repeats by hand, and what is not being measured at all. It reads the tools a business already has, such as Google Analytics 4, Google Search Console and Metricool for social posts, and checks whether they agree with each other before any number is used for a decision.

The result is a map of acquisition paths, attribution and handoffs, an assessment of manual work and cost opportunities, and a prioritized brief with measurable next steps, so the business decides what to fix or automate with the evidence in front of it. Findings depend on the data and access available at the time of the review, and an audit identifies opportunities; it does not promise savings or revenue. It is priced inside the All-In package, quoted per project.

Read access is enough to start: Google Analytics 4, Google Search Console, the social scheduling tool if there is one (Metricool, for example), the form or CRM where inquiries land, and the booking calendar. Add a short export of the last 90 days of inquiries with their source, if the business keeps one. Nothing is changed during the audit; the point is to see whether the tools agree. One gap the audit looks for is a form that sends email but records no analytics event, so the website looks like it produces no leads while the inbox has them. The audit ends with that kind of gap named, with the evidence that shows it and the next step to close it.