Esteban Moreno Media designs landing pages for small businesses: a single page built around one offer and one action (a form, a call or a message), mobile-first, in English, Spanish or both, with the conversion events set up so you can see what each visit led to. It is the page you send ad clicks, a QR code or your Instagram bio link to, instead of your home page. A basic landing page starts at $1,500; larger custom builds usually run $7,000 or more depending on pages, copy and integrations.
Based in Fort Lauderdale and working remotely, including with businesses in Latin America; every project gets a written quote.
What business owners ask first
What is a landing page, and how is it different from a website?
A website explains the whole business and lets people wander: services, about, contact, blog. A landing page is built for one visitor who arrived for one reason, usually from an ad, a QR code, an email or a link in your bio. It says one offer, shows the proof for it, and asks for one action. There is no menu to get lost in.
That is why the work is mostly decisions, not decoration: which offer, which proof, which single action, and what happens after someone takes it. The published scope for Esteban's conversion websites covers exactly those parts: the offer, the call to action and the form, the analytics and conversion events, and photo or video direction when it helps the page make its case.
Do I need a landing page for Google Ads or Meta ads?
If you pay for clicks, it usually pays to send them somewhere built for the ad. Google Ads scores every keyword with a Quality Score from 1 to 10 that combines expected click-through rate, ad relevance and landing page experience, so the page you send people to is part of how Google rates the ad itself. A page that repeats the ad's promise, loads fast on a phone and makes the next step obvious is what that score rewards.
For Meta ads (Instagram and Facebook) the reasoning is the same from the visitor's side: someone who tapped an ad about one offer should land on that offer, not on a home page that makes them look for it. Each ad campaign can have its own landing page, or one page can serve several ads that make the same promise.
Who is a landing page for?
It fits any business that is about to spend money or attention sending people to one place. A restaurant launching a holiday menu or a catering offer. A real estate agent with one new listing, an open house or a home-valuation offer. A creator or coach selling one program. A Latino-owned business running ads in Spanish that need a page in Spanish to land on.
The published projects behind this service are full web systems that contain the same building blocks: Fort Lauderdale Auto Sale (inventory, financing calculators and lead capture), Gains From Geebs (interactive fitness calculators and coaching inquiries), TitanForge (client intake and booking) and Front Line Auto (repair booking). A landing page uses one of those blocks on its own.
How much does a landing page cost?
A basic landing page starts at $1,500; larger custom builds usually run $7,000 or more depending on pages, copy and integrations. Where a page lands in that range is visible before you ask: whether the copy and photos exist or have to be written and produced, whether you need one language or two, what the form has to do (just send an email, or also reach a booking link, a text message or a chatbot), and how many versions you want for different ads.
If the page needs video, editing is published separately: remote editing of your footage is from $100 per video, and on-location filming is quoted on top. If you want the page as part of a whole system, the All-In package covers the conversion website, the AI chatbot and lead capture, the local profile and the content in one quote.
There is no fixed timeline published: the launch date depends on the confirmed scope, the material you provide, account access and how quickly each review comes back. A single page with your existing photos and a simple form is a short job; a bilingual page with new video and a booking flow behind the form takes longer.
You can shorten it before the first call. Write the offer in one sentence, as you would say it to a customer. Collect the proof you already have: reviews, photos of real work, numbers you are allowed to publish. Decide what the visitor should do and who receives the inquiry. Have access ready to your domain, your analytics and the ad account the page is for. If you do not have analytics yet, setting up the conversion events is part of the build.
Can the landing page be in Spanish?
Yes: in Spanish, in English, or both with each version written for its own reader. Bilingual pages are part of the published work: the Fort Lauderdale Auto Sale site has bilingual interface elements for English and Spanish buyers in Broward, and this website publishes its service pages in English and Spanish, each linked to its pair.
Esteban works Spanish-first, so a Spanish-speaking owner can run the whole project in Spanish. He also works remotely with businesses in Latin America. For ads in Spanish, the landing page has to be in Spanish too: a Spanish ad that lands on an English page breaks the promise the ad just made.
“Esteban has done great Media work for our company i highly recommend him for any project you have hes highly knowledgeable and very detail oriented”
Public Google review from Fort Lauderdale Auto Sales: Fort Lauderdale Auto Sales. Read on Google
Before you ask for a quoteWhat goes on the page, tracking, a chatbot on the page, one page or several
What goes on a landing page that works?
The offer in the first screen, in the words the ad or the post used. The proof right under it: a real review, a photo of the real work, a number you are allowed to publish. One action, repeated where it makes sense, and nothing that competes with it. On a phone, the action has to be reachable with a thumb without scrolling back up.
Video earns its place when it shows something words cannot: the dish, the property, the service being done. That is where Esteban's main work, filming and editing, plugs straight into the page.
How do I know if the landing page is working?
By measuring it from the first day. The build sets up conversion events for the actions that matter (a form sent, a call tapped, a message started), so each visit can be traced to what it led to and each ad can be compared on what it produced, not only on clicks. Conversion is measured and improved; it is not guaranteed.
Can the landing page have a chatbot?
Yes. The same chatbot work that runs on the FLAS and Front Line Auto websites can sit on a landing page, answering the questions that would otherwise stop someone from sending the form, and passing the serious ones to a person.
Tell Esteban what the page has to sell
One email and one line about the offer and where the traffic comes from is enough to start.
Ask for a quote
Send the project in one useful message.
Start with the service, goal, assets, deadline, and where the work will be published. That gives Esteban enough context to answer with a useful next step instead of a long back-and-forth.
Copy this
Hi Esteban, I need help with a landing page. Goal: a page for one offer that turns ad clicks or bio visits into inquiries. I have the offer, the photos or reviews I already have, and where the traffic will come from. Can you quote this?