Esteban Moreno Media builds AI chatbots for Fort Lauderdale small businesses that answer the questions customers repeat every day, ask the few questions that tell you whether an inquiry is serious, and pass that inquiry to a person with the details already collected. The bots shipped so far run on websites and in Instagram DMs, in English and Spanish, for an auto dealership, an auto repair shop and two fitness coaching brands. An AI chatbot starts at $2,000 to set up, plus a monthly fee.
Based in Fort Lauderdale and working remotely, including with businesses in Latin America; every project gets a written quote.
What business owners ask first
What does an AI chatbot for a small business actually do?
It does three jobs. First, it answers the questions your team answers all day: hours, location, prices you already publish, what to bring, how financing or booking works. Second, it asks a few qualifying questions, so a serious inquiry arrives with a name, a contact and what the person needs. Third, it hands that inquiry to a person instead of pretending to close it.
On the Fort Lauderdale Auto Sale project, the website concierge answers questions about inventory, Buy-Here-Pay-Here eligibility, the documents a buyer needs and lot hours. It is written to never promise a vehicle hold or quote a financing rate the dealership has not approved, and when a buyer is ready it collects their contact details and sends the inquiry to the sales team.
It fits a business that gets the same messages again and again and loses some of them because nobody answered in time. A restaurant answering hours, menu and reservation questions. A real estate agent sorting which listing someone means, their budget and when they can see it, before the agent calls back. A coach or creator whose Instagram DMs fill with the same questions after every post. A Latino-owned business whose customers write in Spanish one day and English the next.
To be clear about the record: the chatbots published in the portfolio were built for an auto dealership (FLAS), an auto repair shop (Front Line Auto) and two fitness coaching brands (Gains From Geebs and TitanForge). Restaurants and real estate are use cases the same build applies to, not past clients.
How much does an AI chatbot for a small business cost?
An AI chatbot starts at $2,000 to set up, plus a monthly fee. Where a project lands above that starting price depends on four things you can see in advance: how many channels it runs on (your website, Instagram DMs, or both), how many languages it answers in, how many different questions and paths it has to handle, and where the finished inquiry has to go (an email, a text message, a booking link or the tool your team already uses).
Esteban reviews the channels and accounts you already use first, then agrees with you what to connect and who will answer each inquiry. The written quote after that review sets the build price and the monthly fee. If you also need a website, content and your Google Business Profile handled together, the All-In package covers the conversion website, the AI chatbot and lead capture, the local profile and the content in one quote.
There is no fixed timeline published, because the launch date depends on the confirmed scope, the material you provide, account access and how fast each review round comes back. A website chat that answers ten questions is a smaller job than an Instagram DM flow that qualifies leads, books calls and alerts your team by text.
What speeds it up is the same in every project. Write down the questions customers actually send you, in their words, and the answer you give each one. Decide who on your side receives a qualified inquiry and how they want to be told. Have admin access ready for the website and for the Instagram professional account. Text messages need the customer's consent and the right platform account before they can be switched on, so that is checked at the start, not at the end.
Can the chatbot answer in Spanish?
Yes. Bilingual intake is already in the published work: the Fort Lauderdale Auto Sale concierge handles English and Spanish shoppers, and the Front Line Auto concierge was built for bilingual service intake. The bot answers in the language the customer writes in, and the inquiry your team receives is organized the same way either way.
Esteban works Spanish-first, so a Spanish-speaking business can run the whole project, from the first call to the review of every answer the bot gives, in Spanish. He also works remotely with businesses in Latin America. If your customers write in both languages, the review covers both versions of every answer, so the Spanish one is written for your customers and not translated word for word.
What chatbots has Esteban Moreno Media built before?
Four published projects, each with its own portfolio page. Fort Lauderdale Auto Sale: a dealership website with an AI concierge for Buy-Here-Pay-Here pre-qualification, inventory questions and lead capture. Front Line Auto: an auto repair website with an AI service concierge for repair scheduling, service quotes and bilingual intake. Gains From Geebs: an interactive fitness site with an Instagram DM AI bot that answers coaching inquiries, helps people choose a workout plan and qualifies leads around the clock. TitanForge: a web platform with an AI DM bot for lead qualification, instant booking and client intake.
Fort Lauderdale Auto Sales also left a public review on Esteban's Google Business Profile, quoted below exactly as it was written.
“Esteban has done great Media work for our company i highly recommend him for any project you have hes highly knowledgeable and very detail oriented”
Public Google review from Fort Lauderdale Auto Sales: Fort Lauderdale Auto Sales. Read on Google
Before you ask for a quoteInstagram DM bots, WhatsApp, what the bot will not do, what to prepare
Why put a bot in Instagram DMs and not only on the website?
Because that is where a lot of small-business customers write first, often right after seeing a post or a Reel. Meta's messaging policy for Instagram gives a business 24 hours after a customer's last message to reply with standard messages, so a question that waits until the next morning can fall outside that window. A DM bot answers inside it.
The Gains From Geebs and TitanForge bots are DM bots of this kind. The setup can use ManyChat and social DM funnels, and follow-up by email or text message where the customer has agreed to receive it.
Can I get an AI chatbot for WhatsApp?
The chatbots published so far run on websites and in Instagram DMs; none of them is a WhatsApp bot yet. If WhatsApp is where your customers write, say so in your first message and it is checked during the review of your accounts, before anything is quoted, instead of being promised up front.
What will the chatbot not do?
It does not make decisions your team should make. Every bot is scoped with a hand-off to a person, it only answers from the information you approve, and it is written not to promise prices, availability or terms you have not published. That rule is visible on the FLAS concierge, which never promises a vehicle hold or quotes an unapproved financing rate.
Results are measured, not guaranteed: what the bot changes is tracked after launch, and the answers are adjusted from what customers actually ask.
Tell Esteban what your customers ask
One email and one line about the questions you answer every day is enough to start.
Ask for a quote
Send the project in one useful message.
Start with the service, goal, assets, deadline, and where the work will be published. That gives Esteban enough context to answer with a useful next step instead of a long back-and-forth.
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Hi Esteban, I need help with an AI chatbot. Goal: answer our common customer questions and pass serious inquiries to us. I have a list of the questions customers ask and access to our website or Instagram. Can you quote this?