Before the conference
A calendar for the weeks before: an announcement of where to find you, a short product demo, a founder or speaker teaser and a post for any side event. Existing product videos and screen recordings become the first edits. Esteban writes a shot list for the booth team: the demo in one take, a visitor's reaction with permission, the founder's thirty-second pitch, the booth at its busiest and a clean wide of the stand.