Before the show
A calendar approved before February: which models or services get a post, in what order, with which captions and calls to action. Teasers and walkarounds are edited from footage you already have, including clips from the Fort Lauderdale show if you exhibited there. Esteban writes a shot list for your booth team: the hero angle of each model, the helm and controls, one feature per clip, a short staff introduction and the booth at its busiest.