Clinics / Chiropractic / Physical Therapy
Esteban edits the footage a chiropractic, physical therapy, functional medicine or walk-in clinic films in its own rooms, and takes on selective on-location days in South Florida. Send the clips you already have, say which ones have patient authorisation, and you get a usable next step rather than a long back-and-forth.
A clinician explaining one complaint to camera, a single exercise demonstrated wide enough to see the whole body, and a short tour of the room a first-time patient is picturing. All three can be filmed on a phone between appointments.
Spanish is Esteban's working language, with intermediate English also available.
Showing a recognisable patient in marketing is governed by HIPAA, and what it asks for is a signed marketing authorisation held by the practice before anything is published. Nobody downstream can supply it later, so the clips worth filming are the ones already cleared. Practices that raise it at booking end up with usable patient footage; practices that raise it at the edit end up with a room tour.
Gait, range of motion, a mobility screen, an adjustment on the table: the subject is a body travelling through space, so the frame has to contain the whole limb through the whole movement. That means a locked tripod and a step back rather than a tight handheld shot that chases the motion and loses the joint. One clean wide take beats five drifting close ones.
Table motors, an ultrasound unit, an autoclave, the air handler and a hallway full of people all land in the microphone even when nobody notices them live. Getting the microphone close to whoever is speaking fixes most of it, and filming the talking part in the quietest room rather than the busiest one fixes the rest. Noise recorded behind a voice cannot be subtracted cleanly afterwards.
Three decisions, and none of them is about cameras. The first is who appears: a clinician, a staff member, a patient, or nobody recognisable at all. Only the patient case needs a signed marketing authorisation under HIPAA, and that authorisation is held by the practice, so deciding it first is what makes patient footage possible rather than theoretical.
The second is which room. A treatment room with a window usually beats a windowless one, and the quietest room beats the most impressive one for anything with talking in it. The third is what the video is for: a single complaint explained to a prospective patient, a tour that lowers first-visit nerves, or a demonstration a current patient can follow at home. Those are three different shoots, and trying to get all three from one unplanned hour is the most common reason a clinic ends up with footage it never publishes.
A folder, a list, and the clearances. The folder holds the original files straight off the phone or camera, not clips re-saved out of a messaging app, because a message-app copy has already been compressed and the detail cannot be restored. The list says, in one line per clip, what each one is and where it is going: a vertical post, a page header, an ad.
The clearances matter as much as the files. Naming which clips contain a recognisable patient, and which of those are authorised, means the edit is built only from material that can actually be published. Add the practice logo as a vector or layered file rather than a screenshot, the name and title of anyone who appears on screen, and the exact wording of the next step you want a viewer to take. With that in hand, editing can start without a round of questions.
Before you send footage
Yes, whenever a patient can be recognised. HIPAA treats marketing use of identifiable patient information as something the patient has to authorise in writing, and that authorisation belongs to the practice. Footage of the team, the rooms, the equipment, a demonstration on a staff member, or a hands-only shot where nobody is identifiable does not raise the same question. Flagging which clips are cleared when you send them keeps the edit from being built around a shot that can never be published.
More than most expect. A phone on a tripod at chest height covers a clinician explaining one complaint to camera, a demonstration of a single exercise filmed wide enough to see the whole body, and a short tour of the room a nervous first-timer is picturing. The two things worth controlling are light falling on the face rather than behind it, and one quiet room for anything with talking in it.
One complaint per video, named in the opening line, because somebody searching for help with sciatica will not sit through a general practice overview. After that the useful order is the question patients actually ask at the front desk, the answer in ordinary language, and what the first visit involves. The picture has to show whatever the words describe, which is why a demonstration beats a clinician gesturing at a diagram.
With that patient's written authorisation, and with care about what the comparison implies. A progress story told as the result any patient should expect is a claim the practice has to be able to stand behind, so the safer framing is one person's experience in their own words. On the picture side, two clips only compare if the camera position, distance and lighting match, otherwise part of the difference belongs to the camera.
Ask for a quote
Start with the service, goal, assets, deadline, and where the work will be published. That gives Esteban enough context to answer with a useful next step instead of a long back-and-forth.
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Hi Esteban, I need help with video for a medical practice. Goal: explain one treatment or complaint to prospective patients. I have clinic footage, the clips that carry patient authorisation, and our logo. Can you quote this?
Review the published clinic project